Hurley Medical Center
Continuing Medical Education
Enduring Materials

The collection, maintenance and use of the personal information you submit via this website will be treated as confidential and will be used for the purposes of Continuing Medical Education registration, tracking, and reporting purposes; for informing you of upcoming Hurley events or activities (unless you contact us to request that we not send such notices to you); or for internal performance monitoring.

WHAT WE COLLECT

Registration
When you take part in a Continuing Medical Education activity, you are required to register by submitting personally identifiable information such as your name, email address, mailing address or ZIP Code. You also may enter information that does not personally identify you, such as your occupation, or specialty.

Public forums
When you post a comment on a web page or social media page, certain personal information may appear, such as your name or username.

Surveys
From time to time, you also may receive an opportunity to give us more information, by completing a survey about your educational topic preferences or your opinions on a recent activity, for example. In general, we do not collect personally identifiable information on a survey, other than “cookies and web beacons,” as described below.

Cookies and Web Beacons
When you email us or visit the Hurley website or respond to a survey, we may collect non-personal information about your use of our site. To do this, we may collect “cookies,” which are small data files that we assign to your computer’s hard drive or your mobile device. In addition, “web beacons” are graphic image files embedded in a web page that can monitor activity on the web page, which can be seen by us, our vendors and possibly other third-parties, such as owners of the servers we use to store and manage our web pages. The types of information collected by cookies and web beacons include:

• information about the type of browser you are using (e.g., Google Chrome, Safari, Mozilla Firefox), your Internet Protocol (IP) address,
• the Internet address (URL) of the page you visited or viewed,
• the content you viewed.

They also may be able to track the ID number of any cookies on your computer (or mobile device) previously placed by our server. While you can change the settings of most browsers to reject all cookies, this may affect your ability to view our web pages.

As a way to gauge our effectiveness, we use the cookies and web beacons to track the usage of our services, to help us deliver more relevant content, and to track who opens our emails.

Emails you send or comments you submit on our social media pages
This Privacy Policy does not apply to information, content, business information, ideas, concepts or inventions that you send to us by email or by other non-website communication, such as comments on social media. (Use regular postal service mail or other non-electronic delivery of documents if you want to keep such information private or to retain proprietary rights to such information.)

HOW WE MAY USE YOUR INFORMATION

Below describes how we may use the personally identifiable information as well as the non-personal information we collect about you.

Communications
By registering with us, you are consenting to receive certain communications, such as:

• Communications about upcoming events or services
• Communications related to Hurley Medical Center
• Requests to complete surveys about our past or future services or events

The method of communication may include regular mail, email, or web-based, personalized communication (such as banners or pop-ups).

Marketing and Advertising
We may use information you have submitted to better target marketing communications or advertising to you, so that you receive more relevant information from us – and information about events that are geographically closer to you.

Research, Development and Evaluation Activities
We may use information we collect about users of our services, including personal information, to evaluate and improve the effectiveness of our services, to develop new services, and for market analysis. We may combine this information with information we obtain from other sources.

Account Management
We may use your account information to administer information in it, to respond to inquiries that you send to us, and to send you administrative communications about our services. For example, we may compile a list of Hurley sponsored CMEs that you have earned in 1 year and send it to you.

DISCLOSURE OF YOUR INFORMATION TO THIRD PARTIES

Companies and People Who Work For Us
We may contract with companies and individuals to help us provide services and to otherwise help in the operation of our organization. For example, we may use vendors to manage our website, to coordinate registration information, to analyze our data, or to process payments. In addition, if you are a health-care professional, we may request that a third party validate your licensure status or other information by comparing it to available databases of health-care professionals. All vendors agree to limit their use of personal information to the fulfillment of their professional responsibilities.

Business Transfers
If Hurley or a vendor transfers a business unit (such as marketing) or an asset (such as a website) to another company, that company will be required to treat any personal information collected under this privacy policy in a way meets the terms of this privacy policy.

Legal Requirements
We may release personal information if:

1. It is required to comply with valid legal requirements such as a law, regulation, search warrant, subpoena or court order.
2. It is reasonable in response to a physical threat to you or others or to protect property or defend or assert legal rights of us or others.

Continuing Medical Education
We may share your personal information with accreditors of our continuing education program. As an accredited CME provider, periodically we are required to submit information about CME and activities, as requested by our accrediting organization. In addition, we periodically report aggregate data to the Hurley Continuing Medical Education Committee, including participation and outcomes data.

Security of Information
Hurley Medical Center and its vendors have implemented technology and security measures to protect personal data that we control from unauthorized access, improper use, alteration, unlawful or accidental destruction, and accidental loss. All employees and others who are associated with your data processing also respect your confidentiality.

Children’s Privacy
Our services and website are designed and intended for use by adults age 18 and older. We do not collect personal information from any person we know is under age 18.

Privacy Policy Changes
We reserve the right to modify this privacy policy at any time, and changes will be effective upon posting the modified policy unless otherwise stated. If we make any substantial changes to this policy, we will notify you by email (sent to the email address you have submitted to us) or by another means available at the time the change becomes effective. We recommend that you periodically review this privacy policy for the latest information on our privacy practices. If you do not accept the terms of this privacy policy, please do not register with us, and do not use our services. By continuing to use the services after changes are made to this privacy policy, you are consenting to such changes.

Privacy Questions or Concerns
For privacy questions or concerns about one of our websites or services, please contact us.

Effective date: February 1, 2016